April 2017 marks the first anniversary of the destructive series of Kumamoto Earthquakes which left many in devastation.
Amazon Japan and Kumamoto prefecture reached an agreement aimed at industrial promotion and regional revitalization on April 11, 2017,
According to the agreement, Amazon holds "Kumamoto Fair" on website until early July 2017 with the cooperation of Kumamoto prefecture.
At the "Kumamoto Fair", 4,900 items produced or manufactured by companies in Kumamoto prefecture are sold, along with 50,000 "Kumamon"-related merchandise. ("Kumamon" is a famous mascot PR character of Kumamoto prefecture.)