Katsuaki Nomura, vice president of Sharp Corporation said that we were setting up new brand development for high-end TV in the United States.
Sharp licenses trademarks such as “SHARP”, “AQUOS”, “Quattron” to Hisense in US until the end of 2020.
Under the trademark license agreement, Sharp is currently unable to use these trademarks in US.
Therefore Sharp is planning to make a new brand for high-end TV such as 8K TV.
By the way, Sharp is suing business partner Hisense, claiming the company is putting trademarks on low quality TVs.