On June 28, 2017, Japan Character Award 2017 ceremony was held at Tokyo Big Sight. The award is given to the most prominent character properties in Japan in the past year.
The grand prize was given to “Pokemon”.
Pokemon might be loved by people of all ages. Pokemon Go has been as big hit around the world, attracting not only kids but also adults.
In addition, retail sales of Pokemon goods has increased steadily and gave a big influence to the market.
By the way, according to the data provided by Character Databank Corporation, retail sales of character merchandise in Japan reached one trillion and six hundred billion yen in 2016.
Japan is one of the world’s leading country that character licensing business thrive.