Recently, lots of Japanese food and beverage companies have tried to win iTQi award.
iTQi, “the international taste & quality Institute”, based in Brussels is the world’s leading organization dedicated to testing and promoting superior food and drink products.
Taste and Quality of food/beverage is judged by food and drink opinion leaders such as Michelin starred Chefs and Sommeliers.
One of our clients won the iTQi “Superior Taste Award 2017” and earned three stars, which is the highest mark. (We assisted them to file iTQi.)
iTQi will grant a free license of use of iTQi related marks, such as logos and graphics, to the awarded companies for 3 years under the non-exclusive license agreement.
In this regard, iTQi three star trademark has been registered internationally.
We believe that iTQi related marks are effective marketing tool for products that are not differentiated with low brand awareness.