Zen International Patents and Trademarks

As Japanese food spreads all over the world, fake Wagyu beef has spread.

According to the Japanese Ministry of Agriculture, Forestry and Fisheries announced that the export value of Wagyu beef in 2016 reached a record high of 13.6 billion yen. The export volume of Wagyu beef also increased by 19% over the previous year.
Overseas popularity of Wagyu beef will continue to grow in the future.

The main export destination of Wagyu beef at present is East Asia, where fake Wagyu beef has been frequently found.

The Japanese government intends to protect the Wagyu brand by utilizing the geographical indication (GI) system which is one of the intellectual property system.

picture of cow