In spring, various brands of strawberries are sold in Japan.
“Tochiotome” from Tochigi prefecture and "Amaou" from Fukuoka prefectuer are the most famous strawberries in Japan.
However, new varieties of strawberries are constantly beeing developed and released at supermarkets or department stores. The Japanese strawberry market faces fierce competition.
Varieties of newly developed strawberries is in many cases protected by Plant Variety Protection (PVP).
PVP authority is linked to Ministry of Agriculture, Forestry and Fisheries of Japan (MAF).
Breeders who want to obtain PVP rights need to submit strawberry seedlings to MAF.